Marketing Manager 360°

Qualifications / Requirements

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.
• Minimum 5–7 years of experience in Marketing, with at least 2–3 years in a managerial or leadership position.
• Proven experience in developing and executing 360° / Integrated Marketing strategies and campaigns across multiple channels.
• Strong knowledge and hands-on experience in Brand Management, Digital Marketing, Content & Creative, Corporate Communication, and Brand Activation.
• Demonstrated ability to develop marketing strategies that drive brand awareness, engagement, lead generation, business opportunities, and revenue growth.
• Strong understanding of B2B and B2C marketing, customer journey, market trends, and audience segmentation.
• Experienced in leading and developing Marketing, Creative, and Content teams.
• Strong experience in managing marketing budgets, vendors, agencies, partnerships, and external stakeholders.
• Strong analytical skills with the ability to monitor and evaluate marketing performance, campaign effectiveness, ROI, and key marketing metrics.
• Strong understanding of cross-functional and cross-business unit collaboration to create integrated marketing initiatives and synergies.
• Excellent strategic thinking, leadership, communication, negotiation, presentation, and stakeholder management skills.
• Creative, proactive, commercially driven, and results-oriented with strong problem-solving skills.
• Able to work independently, manage multiple priorities, and operate effectively in a fast-paced and dynamic environment.
• Proficient in leveraging AI tools to support marketing strategy, content development, market research, data analysis, and campaign optimization.
• Strong command of English, both written and spoken, is preferred.

Key Responsibilities

• Develop and execute integrated marketing and brand strategies for Binawan Group.
• Lead and manage the Marketing, Creative, and Content teams to ensure effective collaboration and optimal performance.
• Develop and execute integrated marketing campaigns, including digital marketing, corporate communications, brand activations, and other marketing initiatives.
• Drive brand awareness, audience engagement, lead generation, and business opportunities across Binawan Group.
• Support overall business growth and revenue contribution across all business units through effective marketing strategies and initiatives.
• Develop and strengthen strategic partnerships and cross-business unit marketing synergies.
• Manage and optimize the marketing budget, as well as coordinate with vendors, agencies, and other external partners effectively.
• Monitor, analyze, and evaluate marketing performance, campaign effectiveness, ROI, and overall brand performance to ensure continuous improvement.
• Ensure consistent implementation of brand identity, brand guidelines, and creative standards across all Binawan Group business units.
• Collaborate with internal stakeholders and business unit leaders to align marketing strategies with overall business objectives.

Skills: TikTok, Affiliate Marketing, Content Strategy, Content Marketing, Social Media, Team Management, B2B Marketing, Marketing Communications, Marketing Management, Digital Marketing