Performance Marketing Manager

We're launching the Lysted App — a mobile-first experience built for season ticket holders who want a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our established B2B product suite.

This is a hands-on performance marketing role. You'll own the budget, run the campaigns, build the tracking, and report on what it all actually drove.

Reponsibilities: B2B Paid Acquisition — Broker Products

Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform

Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements

Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it

Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact

Mobile App Acquisition — Lysted App

Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test

Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store

Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume

Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly

Budget Ownership

Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data

Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working

Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation

Come to budget reviews with a recommendation, not just a recap

Attribution & Measurement

Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills

Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution

Report on performance with a point of view: what's working, what isn't, what you're changing, and why

Instrument every new channel test before it goes live — no spend without a measurement plan

Qualifications: 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies

Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO

Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself

Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership

A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions

Experience identifying, launching, and evaluating new acquisition channels from scratch

Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution

A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume

Bonus Points For:

Experience marketing across a multi-product platform or ecosystem

Familiarity with the live events, ticketing, or marketplace industry

Hands-on experience with HubSpot and marketing automation tools

Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them

About Us

Automatiq is the leading all-in-one software platform in the live event ticketing world, serving resellers of all sizes. Our technology suite streamlines the entire ticket resale process, from effortlessly listing tickets on multiple exchanges to dynamically adjusting prices based on market shifts, and even ensuring tickets reach event-goers promptly. 

We are data-driven and customer-obsessed as we work to solve interesting and complicated challenges in a fast-growing global market. We are equally relentless in maximizing our team’s career goals and aspirations by building a company of people who share the same drive and passion. If you are looking for a culture based on great people, technical excellence, and continued growth — where your contributions and ideas really do make a difference — come join us at Automatiq!

Automatiq is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Fair Chance Notice for California Applicants

Automatiq considers qualified applicants with arrest or conviction records. Criminal history disclosure or background checks occur only after a conditional job offer. A criminal history may have a direct, adverse, and negative relationship with the following duties of the role:

—Access to transaction data, privileged information, proprietary information, etc. —Interactions with customers, employees, vendors, agents, and third parties.

Such a history may potentially result in the withdrawal of a conditional offer of employment. If a conviction directly related to the job raises concerns, candidates will have the opportunity to explain circumstances surrounding the conviction, provide mitigating evidence, or dispute the background report.