Senior Sales Manager (F&B/Corporate/B2B)

Job Title: Senior Sales Manager

Reports To: Chief Executive Officer / Managing Director

Department: Sales & Business Development

Key Responsibilities:

Sales Strategy & Planning

Develop and implement strategic sales plans to achieve corporate revenue targets and market share growth.

Analyze market trends, customer needs, and competitive activity to identify new opportunities.

Team Leadership

Lead, mentor, and motivate the sales team to exceed performance goals.

Set KPIs, conduct regular performance reviews, and provide training and development.

Revenue Growth

Drive top-line revenue through direct sales efforts and account management.

Optimize pricing, product mix, and customer segmentation for profitability.

Key Account Management

Build strong relationships with key customers, partners, and stakeholders.

Oversee the management of high-value accounts and contract negotiations.

Forecasting & Reporting

Provide accurate sales forecasts, reports, and market intelligence to the executive team.

Monitor and adjust sales tactics based on performance metrics and insights.

Cross-Functional Collaboration

Work closely with Marketing, Product, and Operations teams to align sales campaigns, product offerings, and customer service.

Compliance & Ethics

Ensure sales practices comply with legal regulations and uphold the company’s code of ethics.

Key Skills & Attributes:

Strong leadership and people management

Excellent communication and negotiation skills

Strategic thinker with data-driven decision-making

Proven experience in high-performance B2B or B2C sales environments

Customer-centric mindset with commercial acumen

Interested Party Email MD@abp.sg or whatsapp +6590056640