Manager, Trade Show and Events

Agilysys delivers state-of-the-art software and services built exclusively for hospitality, helping organizations go beyond traditional property management (PMS), point-of-sale (POS), and food and beverage inventory and procurement systems. Its best-in-class solutions operate independently or as a unified ecosystem that connects data and workflows across an operation, property or enterprise. Powered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Agilysys delivers advantage through pace and integration, transforming hospitality technology from a system of record into a system of action that accelerates innovation and the rapid delivery of new capabilities. Agilysys serves a 100% hospitality customer base, including hotels and resorts, casinos, cruise lines, corporate and campus dining, healthcare, senior living, and entertainment venues worldwide. www.agilysys.com

Position Summary

The Manager, Trade Shows & Events is responsible for planning, executing, and optimizing Agilysys' global portfolio of trade shows, conferences, customer events, and marketing activations. This role partners closely with Sales, Product Management, Customer Marketing, and Corporate Marketing to deliver high-impact experiences that strengthen brand awareness, generate qualified pipeline, and deepen customer engagement.

Reporting to the Director of Events & Customer Marketing, this position manages multiple concurrent events of varying size and complexity, overseeing logistics, vendor management, budgeting, event strategy, and post-event performance analysis. The ideal candidate is highly organized, collaborative, and thrives in a fast-paced environment where attention to detail and flawless execution are critical.

Why This Role Matters

Trade shows and customer events represent one of Agilysys' largest marketing investments and play a vital role in driving customer acquisition, brand visibility, and revenue growth. This role ensures those investments deliver measurable business results through exceptional planning, operational excellence, and strategic execution.

Success in this role directly contributes to:

Generating qualified sales opportunities through industry events

Strengthening customer relationships and brand reputation

Maximizing return on marketing investments

Delivering exceptional experiences for customers, prospects, partners, and employees

Ensuring consistent execution across nearly 200 annual events worldwide

Key Responsibilities

Event Strategy & Planning

Plan, coordinate, and execute a high volume of domestic and international trade shows, conferences, customer events, and marketing activations.

Develop event strategies, timelines, project plans, and execution schedules aligned with marketing and sales objectives.

Partner with Sales, Product Management, and Marketing teams to ensure event messaging, demonstrations, and customer engagement strategies support business goals.

Event Execution

Manage all aspects of event logistics, including booth operations, meeting spaces, hospitality events, sponsorship activations, vendor coordination, shipping, and on-site execution.

Coordinate internal resources and external vendors, including exhibit partners, production agencies, destination management companies, venues, and contractors.

Support on-site event management, ensuring a professional experience for attendees while quickly resolving operational issues.

Budget & Vendor Management

Develop and manage event budgets ranging from small regional events to large-scale conferences.

Monitor event spending, forecast expenses, identify cost-saving opportunities, and ensure budget compliance.

Negotiate vendor agreements and maintain strong relationships with suppliers and event partners.

Marketing Collaboration

Partner with Marketing to coordinate pre-event, onsite, and post-event campaigns, including digital marketing, email communications, social media, event websites, and promotional materials.

Collaborate with creative teams to develop event collateral, signage, and branded experiences.

Performance Measurement

Track event performance metrics, including lead generation, attendee engagement, budget performance, and return on investment.

Conduct post-event evaluations and provide recommendations for continuous improvement.

Maintain accurate event documentation, reporting, and inventory management.

Qualifications

Required

Bachelor's degree in Marketing, Communications, Business, Hospitality Management, or a related field (or equivalent experience).

5+ years of experience managing trade shows, conferences, or corporate events.

Experience managing multiple concurrent projects with competing priorities.

Demonstrated experience managing event budgets and vendor relationships.

Strong project management, organizational, and problem-solving skills.

Ability to travel up to 20%, including occasional evenings, weekends, and holidays.

Ability to lift and move event materials up to 45 pounds during event setup and teardown.

Preferred

Hospitality or hospitality technology industry experience.

Experience marketing SaaS or enterprise software solutions.

Experience managing large customer conferences or user events.

Experience with Salesforce, Pardot, Cvent, ExhibitDay, Microsoft Teams, and Microsoft Copilot.

Required Skills & Competencies

Exceptional project and event management skills.

Strong organizational skills with exceptional attention to detail.

Budget management and financial planning.

Vendor and contract management.

Cross-functional collaboration and stakeholder management.

Excellent written, verbal, and presentation skills.

Ability to prioritize multiple deadlines in a fast-paced environment.

Strong analytical skills with the ability to evaluate event effectiveness and ROI.

Proficiency with Microsoft Office Suite, particularly Excel, PowerPoint, Teams, and Word.

Ability to anticipate challenges and proactively develop solutions.

Personal Attributes

The successful candidate will demonstrate:

A proactive, self-starting approach with strong ownership and accountability.

Excellent judgment and the ability to make informed decisions independently.

Creativity in developing memorable customer experiences and innovative event concepts.

Adaptability and resilience in managing changing priorities and tight deadlines.

A collaborative mindset with the ability to build strong relationships across departments.

Professionalism, composure, and confidence while representing Agilysys at customer-facing events.

A passion for delivering exceptional experiences that positively impact customers, partners, and internal stakeholders.

A commitment to continuous improvement and operational excellence.

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Must be willing to complete all license applications, background checks, security checks and/or any other documentation and provide copies of any identification documents required by any State, Federal or Tribal governmental agency in order to maintain compliance with their laws and to successfully perform in the role.

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The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Conditions may require the Company to modify this job description and the Company reserves the right to exercise its discretion to make such changes.

Agilysys is an equal opportunity employer. In compliance with Federal and State EEO laws, qualified applicants are considered for all positions without regards to race, color, gender, religion, national origin, ancestry, place of birth, age, marital status, sexual orientation, disability, or veteran status.

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