AREA SALES MANAGER

Gross Salary: Ksh. 90,000 – 110,000

Duties & Responsibilities

• Develop and execute area sales strategies to achieve revenue, volume, and market share targets.
• Manage and support distributors to ensure optimal stock availability, route-to-market effectiveness, and target achievement.

• Lead, coach, and motivate Trade Representatives to deliver strong execution and consistent performance.
• Monitor sales performance, identify growth opportunities, and implement corrective actions where necessary.

• Build and maintain strong relationships with key customers, wholesalers, retailers, and distributor partners.
• Drive product penetration, visibility, and availability across General Trade channels.

• Plan and execute regional promotions, activations, and Below-The-Line (BTL) initiatives to stimulate sales growth.
• Ensure effective utilization and management of company assets, POS materials, and sales resources.

• Analyze sales reports and market intelligence to identify trends, opportunities, and risks.
• Oversee debt collection and credit management to maintain healthy cash flow and distributor relationships.

• Drive new product listings and coordinate product training initiatives for sales and distributor teams

. • Ensure compliance with company policies, reporting requirements, and operational standards.

Requirements & Qualifications

• Degree or Diploma in Business Administration, Sales & Marketing, or a related field.
• Minimum of 8 years’ experience in FMCG sales.

• Strong understanding of General Trade (GT) channels and distributor management.
• Excellent negotiation, communication, and relationship management skills.

• Strong leadership, coaching, and team management abilities.
• Proficiency in MS Office applications (Excel, Word, PowerPoint, Outlook).

• Valid driving license.

How to Apply Qualified candidates are requested to apply by sending their CV to recruitment@africanlaboursolutions.co.ke, quoting the Job Title in the email subject "Area Sales Manager – Kisumu Metropolis" Deadline: June 30th 2026