Growth and Marketing Manager

About the Roles

The Growth & Marketing Manager drives Wahu's growth and development across marketing, customer acquisition, product, operations and expansion.

The role connects HQ, city teams, product and tech, and external partners — translating business opportunities and collector insight into measurable, scalable initiatives. It is highly hands-on and entrepreneurial: spot the opportunity, build the strategy, run the project, and see it through to execution.

Job Descriptions

Growth, acquisition & retention

Develops and executes the strategy to grow Wahu's collector base.

Owns customer acquisition and performance marketing.

Optimises the funnel end to end

Develops referral programmes, promotions, and growth campaigns.

Drives collector engagement, retention, and reactivation.

Monitors and optimises the growth KPIs — acquisition, conversion, retention — and acts on them.

Uses AppsFlyer and campaign data to find opportunities and improve performance.

Brand Marketing & Communication

Online builds reach and brings people into the app; offline turns that reach into a first deposit at a real hub.

Online — social, content, and online marketing: TikTok, Instagram, YouTube, WhatsApp; paid acquisition across Meta, TikTok, Google and ASO; KOL and influencer initiatives; the website and app store presence.

Offline — activations, events and campaigns: hub launch activations, community and neighbourhood programmes, retail and partner store activations, and the materials that support hubs and collectors in the field.

Develops and executes Wahu's marketing and communication strategy.

Owns brand positioning, tone of voice, and consistency across every channel and language.

Develops CRM strategy and execution: push notifications, in-app messaging, WhatsApp journeys.

Manages external marketing partners and agencies.[MOU3]

Product & app development

Acts as the business-side point of contact for Wahu app development and optimisation.

Identifies product improvements from collector feedback, data, and operational needs.

Translates business and customer needs into clear product requirements, and prioritises them.

Supports releases, updates, and the communication around new functionality.

Team & agencies

Leads the Social Media Manager, and manages the online marketing agency and the design agency — briefing, budget, quality, and performance.

Holds agencies to the same standard as in-house: clear brief, agreed target, honest review.

Builds the case for the next hires as volume justifies them, rather than assuming a team.

Owns the marketing and growth budget and allocates it between online and offline on evidence.

Experience

5+ years in growth, marketing, business development, strategy, product, or a similar entrepreneurial environment.

Startup, scale-up, or fast-growing company experience — strongly preferred.

Strong digital marketing, customer acquisition, and data-driven growth experience.

Has worked with product and tech teams on digital products or apps.

Has managed cross-functional projects and external partners.

Partnerships or community initiatives — an advantage.

Indonesian market experience; fluent Bahasa Indonesia and English.

Key skills

Strong analytical and commercial mindset; translates data into clear actions and decisions.

Strong project management and organisational skills.

Excellent stakeholder management and communication; works across teams and functions.

Holds strategic thinking and hands-on execution at the same time.

Strong grasp of digital marketing and growth.

Comfortable with ambiguity; takes ownership.