Marketing Lead

Titaar positions itself as a sales engine, not a passive marketplace: a platform that actively drives sales on a creator's behalf rather than simply hosting a storefront. The Marketing Lead owns the brand, content, go-to-market (GTM) strategy, and campaign execution that makes that claim real. Crucially, you are the chief storyteller for the brand, responsible for crafting, communicating, and sustaining the long-term Tita'ar narrative. You are directly accountable for spearheading our market entry, positioning the brand competitively through compelling storytelling, and building the creator supply the business depends on. The role leads the marketing function end to end, working in lockstep with the Operations Lead on acquisition targets and with the B2B/partnerships lead on merchant-facing campaigns.

How To Apply

To apply, please send an email to kayode.taiwo@titaar.com with your Resume/CV, portfolio (if available), and a 200–400 word document outlining your approach to telling and selling the Tita'ar story. 

Key Responsibilities

Brand & Content Strategy Campaign Management & Paid Acquisition Social Media & Digital Presence Creator & Merchant-Facing Campaigns Team Leadership & Collaboration

Requirements

Experience across market entry specialisation, go-to-market strategy, partnerships, campaign management, SEO, long-term brand storytelling, and content writing, ideally with some team leadership experience. Strong analytical skills with a proven track record of using data to inform marketing decisions, manage budgets, and measure ROI. Demonstrated ability to analyze market trends, evaluate competitors, and adapt growth tactics rapidly in an early-stage environment. Comfort owning both brand-building and hands-on execution in an early-stage environment; this is a builder role, not a strategy-only seat. Design or paid social/ads experience is an advantage but not required. Familiarity with tools such as Figma or a comparable design tool, CapCut or similar video editing software, Meta Business Suite, and a social scheduling tool.

Working Arrangement

Hybrid: four days on-site per week.

On-site presence expected for content shoot days.

Full JD can be found here: https://bit.ly/titaarmld

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