Senior Digital Marketing Specialist

We are looking for a Senior Marketing Specialist to join our team and lead our marketing activities across both Digital and Traditional Marketing . The ideal candidate should have strong marketing experience and a good understanding of the technology and IT industry , with the ability to market and communicate complex solutions in a simple and effective way. Responsibilities Develop and execute integrated marketing strategies and campaigns aligned with business objectives.

Manage digital marketing campaigns across LinkedIn, Google Ads, Meta, and other relevant channels .

Develop marketing strategies and content for our SAP ERP and technology solutions .

Work closely with the Sales and Business Development teams to generate and nurture qualified B2B leads.

Manage social media platforms, website content, email marketing, and other digital channels.

Conduct market research and competitor analysis to identify new opportunities.

Plan and execute offline marketing activities, events, exhibitions, conferences, and promotional campaigns .

Coordinate with external agencies, suppliers, and marketing partners.

Monitor campaign performance, lead generation, conversion rates, and marketing ROI.

Prepare marketing reports and provide recommendations based on performance and market insights.

Ensure consistent brand messaging across all marketing channels.

Requirements Bachelor’s degree in Marketing, Business Administration, Communications, or a related field .

4+ years of experience in Marketing , preferably in B2B, Technology, IT, ERP, or Software companies .

Strong experience in both Digital and Traditional Marketing .

Hands-on experience with LinkedIn, Google Ads, Meta Ads, and other digital marketing platforms .

Good understanding of B2B marketing and lead generation .

Good understanding of the technology/IT industry and the ability to understand and market technical products and services.

Knowledge of SAP, ERP solutions, SaaS, or digital transformation is highly preferred.

Ability to work closely with Sales and Business Development teams.

Strong analytical, communication, and project management skills.

Very good command of English.