Director, Events & Field Marketing

Accountabilities: Develop and execute a national and regional field marketing strategy aligned with business growth and revenue objectives.

Lead the planning and execution of customer conferences, executive events, workshops, roadshows, trade shows, and strategic industry sponsorships.

Manage and mentor a team of field and event marketing professionals while fostering close collaboration with Sales to prioritize target markets, key accounts, and pipeline goals.

Build integrated marketing campaigns that maximize event impact before, during, and after each engagement.

Oversee event budgets, vendor relationships, agency partnerships, contract negotiations, and production logistics.

Define, monitor, and optimize key performance indicators, including pipeline generation, attendance, engagement, conversion rates, and return on investment.

Collaborate with Product Marketing, Brand, Sales, and partner organizations to deliver compelling messaging and coordinated account-based marketing initiatives.

Requirements

8+ years of B2B marketing experience, including at least 4 years leading field marketing or event marketing programs.

Minimum of 2 years of people management experience with demonstrated success leading high-performing teams.

Proven ability to generate qualified pipeline and measurable business outcomes through events and field marketing initiatives.

Experience managing substantial marketing budgets, remote teams, and complex multi-location or global event programs.

Strong leadership, organizational, project management, and executive communication skills.

Proficiency with Salesforce, marketing automation platforms (such as Salesforce or HubSpot), and event management tools including Cvent and Popl.

Knowledge of account-based marketing strategies and experience collaborating across Sales, Product Marketing, and Brand teams.

Background in SaaS, enterprise technology, or cloud solutions, along with experience managing large-scale user conferences, is preferred.

Ability to travel approximately 25–40% as business needs require.

Benefits

Competitive salary ranging from $140,000 to $160,000 , based on experience and qualifications.

Comprehensive medical, dental, vision, life, and disability insurance.

401(k) retirement savings plan.

Generous paid time off and paid parental leave.

Employee Assistance Program (EAP) with mental health resources and support.

Professional development opportunities and access to extensive learning resources.

Employee discounts, legal assistance, identity theft protection, pet insurance, critical illness coverage, and hospital indemnity benefits.

Opportunity to lead strategic marketing initiatives within a collaborative, mission-driven organization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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