Marketing Officer

Key Responsibilities

• Develop and implement marketing strategies and plans to achieve organizational objectives.
• Drive patient acquisition, retention and business development initiatives.
• Identify and develop corporate, institutional and strategic partnerships.
• Coordinate community outreach, health promotion and awareness programmes.
• Plan and execute marketing campaigns, promotions and events.
• Manage brand visibility, corporate communications and public relations.
• Develop marketing materials and digital content for promotional activities.
• Monitor marketing performance, prepare reports and track key performance indicators (KPIs).
• Collaborate with internal departments to promote services and support business growth.

Qualifications and Requirements

• Bachelor's degree in marketing, Business Administration, Communications or a related field.
• Minimum of 2–3 years' relevant work experience.
• Experience in healthcare marketing will be an added advantage.
• Good knowledge of digital marketing, social media and brand management.
• Strong communication, presentation, negotiation and interpersonal skills.
• Good business development, networking and relationship management skills.
• Proficiency in Microsoft Office applications.
• Creative, proactive, results-oriented and able to work independently and within a team.

Location: Accra

Salary: Attractive