Brand Marketing Manager
- Brand Strategy & Positioning
Develop and strengthen brand identity, positioning, and market differentiation across all product categories and business channels.
Ensure brand strategy aligns with commercial objectives, target audience, and long-term business growth.
Maintain strong brand consistency across online, offline, retail, and distributor touchpoints.
Build competitive market positioning and improve brand perception.
- Campaign & Brand Activation
Plan and execute brand campaigns including product launches, festive campaigns, grand openings, exhibitions, and strategic promotions.
Develop integrated brand activation strategies across retail, digital, and channel marketing.
Coordinate with Digital Marketing, Retail Marketing, and Creative teams for campaign execution.
Monitor campaign effectiveness and optimize brand engagement performance.
- Product & Packaging Branding
Oversee branding strategy for product launches, packaging design direction, manuals, and product presentation materials.
Ensure product branding reflects market positioning and strengthens customer trust.
Collaborate with Product, Sales, and Creative teams to improve product presentation and shelf impact.
Maintain consistency in product communication and packaging standards.
- Social Media – Organic & Content
Lead organic social media strategy across platforms to strengthen brand awareness and customer engagement.
Develop content direction, storytelling, and communication strategy for brand channels.
Ensure strong consistency in messaging, visual identity, and customer interaction.
Support community engagement and long-term organic audience growth.
- Brand Performance Monitoring
Monitor brand health, awareness, campaign performance, and customer perception across channels.
Analyze market trends, competitor positioning, and customer feedback to improve brand strategy.
Provide performance reports and strategic recommendations to management.
Improve brand ROI and long-term brand equity.
- Partnership & Collaboration
Build strategic partnerships with key accounts, distributors, communities, media partners, and brand collaborators.
Manage co-branding opportunities, sponsorships, influencer partnerships, and external collaborations.
Strengthen market reach through strategic alliances and brand visibility programs.
Ensure partnerships support both brand growth and commercial objectives.
Bachelor’s degree in Marketing, Communications, Business, or Design (Master’s preferred).
5–8 years of experience in brand management, marketing communications, or retail marketing within consumer goods or lifestyle industries.
Proven experience managing vendor marketing, creative agencies, and offline brand campaigns.
Experience in retail store design or visual merchandising is strongly preferred.
Strong creative sensibility, project management, and leadership skills.
Excellent communication skills in Bahasa Indonesia and English (written and spoken).