General Manager SMB
We're a product-first team on a mission to help grow the cybersecurity culture 🔐 We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity. We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4-minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment. Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Sisal, Edison, Coop and LastMinute) all over the world. Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.
About the job Most cybersecurity companies ignore small businesses. Too small, too fragmented, too hard to reach at scale. We think that's the wrong bet and a massive opportunity.
The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon force thousands of them to act. What doesn't exist yet is a scalable way to reach them. That's exactly what this role is about.
What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.
What you will do 🤝 As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work .
What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 > 1 role with company-level impact .
- Build Riot’s inbound growth engine
Define Riot’s SMB acquisition strategy from scratch
Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.)
Build scalable growth loops and repeatable acquisition systems
- Own and optimize the full growth funnel
Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention
Identify friction points and design experiments to improve conversion
Work closely with Product to improve product-led growth mechanics
- Build the growth stack and systems
Implement the tools, automation and infrastructure required to scale
Set up performance tracking and data analysis frameworks
Build repeatable and scalable acquisition processes
- Run high-velocity experimentation
Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
Test messaging, positioning and distribution strategies
Continuously run rapid test-and-learn cycles
- Work cross-functionally to unlock growth
Collaborate closely with Product, Sales and Customer Success
Translate market and user insights into product and GTM improvements
Contribute to Riot’s broader go-to-market strategy
Who you are You have hands-on experience in growth marketing, including working with tools, automation and scalable acquisition systems
You bring a strong product mindset and understand how growth and product work together
You are highly analytical and data-driven, with a strong ability to analyze funnels, identify bottlenecks and drive improvements
You have experience in B2C and/or B2B acquisition, with a strong plus for high-volume environments
You demonstrate a high level of autonomy and ownership
You don't need to be an expert on cybersecurity, but you need to be motivated by the mission
You have a full professional proficiency in English and native in French
You're based in Paris or you're willing to relocate
It will be a cultural fit if 🫂 You're a doer: not afraid to get your hands dirty and get things done
You have high standards: expect performance to be nothing short of the best
You are an enthusiastic at heart: exhibit passion and excitement over work
Why join us at Riot 💜 Join a healthy-financial company: we're financially strong and highly capital-efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities
Contribute to a fast-growing startup with a strong vision and high ambitions, backed by clear business goals. We've tripled our revenue over the past three years, and we plan to grow from €20M to €40M ARR in 2026.
Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: Canal Saint Martin
Recruitment process 🎙️ First call with our Recruitment team (30min)
Manager interview with Benjamin, CEO and co-founder (45min)
Case study with Benjamin (1h)
Cultural fit interview with Clément, VP of Sales (30min), and Louis, CTO and cofounder (30min)
Please note that this is an on-site position with up to 2 days per month of remote work.
At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.