Sales

Qualifications & Requirements

1. Relevant Industry Experience

Minimum 1 year of experience in sales, preferably within the craft beer, alcoholic beverages, FMCG, hospitality, food and beverage (F&B), or distribution industry. Experience handling B2B clients such as bars, restaurants, hotels, bottle shops, or similar business accounts is an advantage.

1. Communication & Interpersonal Skills

Possess strong verbal and written communication skills, with the ability to build professional relationships, present products confidently, negotiate effectively, and maintain good relationships with clients.

1. Teamwork & Distributor Coordination

Able to collaborate effectively with internal teams, including marketing, operations, and production, as well as external distributors and business partners, to ensure smooth sales execution and consistent brand representation.

1. Target-Oriented & Deadline-Driven

Able to work under pressure, manage multiple priorities, achieve monthly sales targets, and meet deadlines while maintaining a high standard of work and customer service.

1. Problem-Solving & Initiative

Proactive in identifying sales challenges, resolving customer concerns, handling operational issues, and finding practical solutions to improve sales performance and customer satisfaction.

1. Product Knowledge & Consultative Selling

Able to communicate product knowledge in an informative and engaging manner, explain product characteristics and unique selling points, recommend suitable products based on customer needs, and confidently introduce the IOI Craft Beer portfolio to potential clients.

1. Sales Analysis & Reporting

Able to monitor sales performance, manage client activity and databases, maintain accurate sales records, and prepare regular reports covering sales achievements, customer visits, new business opportunities, market developments, and competitor activities.

1. Customer Responsiveness & Event Support

Responsive to client needs, inquiries, and business opportunities. Able to support customer activations, product tastings, promotional activities, and relevant events to strengthen client relationships and increase brand visibility.

1. Ownership & Commitment to Execution

Demonstrate a strong sense of responsibility and initiative in executing sales initiatives, following up on client commitments, coordinating project requirements, and ensuring that agreed activities are completed effectively, on time, and according to plan.

1. Compensation & Benefits

Offering a competitive base salary, performance-based sales commissions tied to target achievement, and additional benefits in accordance with company policies.