Sales Engineer (Audio Visual)

Sales Engineer / Sales Representative / Sales Executive (Audio Visual)

Job Summary We are seeking a commercially driven Sales Engineer, Sales Representative, or Sales Executive with a strong audio visual (AV) background to identify, develop, and close sales opportunities for AV solutions. You will engage clients to understand their requirements and recommend suitable AV systems for teaching and meeting spaces, auditoriums, conferencing, digital signage, and audio systems, and you will manage each opportunity through negotiation to order.

Core Responsibilities

• Business Development: Identify and pursue new opportunities across educational, institutional, corporate, and government clients; build and maintain a qualified sales pipeline and accurate forecasts.
• Client Requirements: Run client meetings, site visits, and needs discussions to understand AV requirements and recommend suitable solutions.
• Pricing & Commercial Terms: Build accurate costings and margins from vendor and distributor quotations; negotiate pricing, lead times, warranty, and maintenance (AMC) terms.
• Vendor & Partner Management: Maintain relationships with AV manufacturers and distributors; keep current on product ranges, certifications, and regional pricing programmes.
• Account Management & Reporting: Maintain CRM records, manage after-sales relationships and renewals, and report on pipeline, wins, and margins.
• Client Availability: Attend site visits, client meetings, product demonstrations, and industry events as required.

Required Qualifications & Skills

• Experience: Minimum 5 years of experience in audio visual sales or business development, with a record of meeting or exceeding sales targets.
• Commercial Skills: Demonstrated ability to negotiate with clients and suppliers and to manage multiple concurrent opportunities against fixed deadlines.
• Resilience: Self-managed and well organised, able to stay composed under tight deadlines and changing client requirements.
• Communication: Professional fluency in spoken and written English, including the ability to present to both technical and non-technical stakeholders.

Preferred Attributes

• Sector Experience: Prior experience selling AV solutions into academic, institutional, government, or corporate environments, including classroom and auditorium projects.
• Regional Nuance: Arabic language skills, knowledge of the Qatar market, and familiarity with government and semi-government procurement and vendor registration processes.

Technical Profile & Skillset (Added Value)

The following skills are not mandatory but will be considered an added value:

• Proposals & Tenders: Preparing quotations, technical and commercial proposals, BOQs, and RFQ/tender responses, including compliance matrices, in line with client procurement requirements and deadlines.
• Technical Pre-Sales: Presenting and demonstrating AV solutions such as displays, projection, video walls, DSP/audio systems, conferencing, control systems, and lecture capture, and working with design and engineering teams on feasibility.
• Project Handover Coordination: Liaising with project and installation teams so that scope, schedule, and budget match what was sold, and supporting acceptance testing and client handover.
• AV Systems: Classroom and lecture-hall AV, meeting rooms, auditoriums, projection, LED/LCD displays, video walls, and digital signage.
• Audio & Conferencing: DSP and speaker systems, ceiling and beamforming microphones, wireless microphones, Dante/AoIP, video conferencing and room systems (Microsoft Teams Rooms, Zoom Rooms), and lecture capture/streaming.
• Control & Networking: AV control platforms and AV-over-IP (such as Crestron, Extron, HDBaseT, or SDVoE), plus basic networking and PoE concepts.
• Sales Tools: CRM platforms, Microsoft Office, and AV design and estimation tools (for example AutoCAD, Visio, or D-Tools).