Senior Marketing Executive - XMen For Boss

MAIN ACCOUNTABILITIES

1. Integrated Marketing & Business Acumen:

• Develop and implement integrated business and brand plans aligned with company priorities.
• Translate consumer insights and market data into actionable strategies that unlock growth opportunities.
• Lead development and deployment of integrated communication campaigns across all touchpoints (TV, digital, social, consumers promotion and trade channels).
• Ensure brand consistency...
• Minimum 1-year experience in Marketing & Communication field. Experience with male-driven brands is a plus.
• High interest to explore key trends shaping premium male grooming category.
• Strong brand fundamentals and familiarity with business & brand metrics to extract implications and insights.
• Develop thought-process and structural thinking in projects related to planning & concepts.

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