Senior E-commerce Executive

We are looking for a proactive and results-driven E-Commerce Executive to manage and grow our TikTok Shop operations. The ideal candidate should have hands-on experience in TikTok Shop management, campaign execution, digital advertising, and affiliate livestream coordination, with a strong focus on driving sales and improving store performance.

Key Responsibilities

1. TikTok Shop Management & Operations

• Manage daily TikTok Shop operations, including product listings, store maintenance, banners, and promotional content.
• Set up and manage campaigns, vouchers, flash deals, product bundles, and gift-with-purchase promotions.
• Monitor store performance, product availability, order fulfilment, and customer service KPIs.
• Coordinate with platform Key Account Managers (KAMs) to secure promotional support, vouchers, and product exposure.

2. TikTok Ads & Performance Analysis

• Manage TikTok Ads for product sales and livestreams, including budget allocation, monitoring, and optimisation.
• Analyse sales performance, campaign results, pricing, and promotional mechanics to identify opportunities for growth.
• Conduct competitor analysis and recommend strategies to improve store performance and sales conversion.

3. Affiliate & Livestream Management

• Coordinate affiliate collaborations, product seeding, and livestream partnerships.
• Source and evaluate affiliates using TikTok Shop performance data and competitor insights.
• Plan livestream promotions, including vouchers, flash deals, giveaways, product bundles, and advertising support.
• Brief in-house livestream hosts on campaign themes, product highlights, and promotional mechanics.

4. Cross-Functional Coordination

• Work closely with Marketing and Design teams on campaign creatives, banners, thumbnails, and promotional materials.
• Coordinate with Logistics, Sales Administration, Finance, and Customer Service to support smooth daily operations.
• Monitor inventory levels, plan stock clearance activities, and ensure sufficient stock availability for key products and campaigns.

Requirements

• Diploma or degree in Business, E-Commerce, Digital Marketing, or a related field.
• Experience in TikTok Shop management and operations is highly preferred.
• Familiarity with TikTok Ads, campaign management, affiliate marketing, and livestream operations.
• Strong understanding of e-commerce promotional mechanics, including vouchers, discounts, bundles, and flash deals.
• Proficient in Microsoft Excel or Google Sheets, with the ability to analyse sales and campaign performance.
• Experience with Kalodata or other e-commerce analytics tools is an advantage.
• Strong analytical, organisational, and communication skills.
• Proactive, detail-oriented, and commercially minded, with a passion for growing online sales.