Market Manager

Accountabilities: Manage a defined multi-state territory, driving regional marketing initiatives and ensuring alignment with growth and acquisition targets across the market.

Build and nurture relationships with dispensaries, brand partners, and stakeholders through regular visits, “retail appreciation” activations, and in-person engagement.

Plan and execute local marketing campaigns, events, and cultural activations, including end-to-end event production such as budgeting, logistics, vendor coordination, and post-event reporting.

Develop and maintain strategic partnerships across entertainment, sports, fashion, and community sectors to strengthen brand relevance and visibility.

Collaborate with sales and cross-functional teams to support revenue goals, improve client experience, and optimize regional marketing investments.

Track performance metrics and evaluate ROI of campaigns, partnerships, and activations to continuously refine market strategy.

Ensure all field activities and partner engagements are executed to brand standards while managing multiple stakeholders and priorities simultaneously.

Requirements:

7+ years of experience in marketing, field marketing, partnerships, or regional marketing roles, ideally in a fast-paced or agency-like environment.

Strong understanding of marketing execution, event production, and partnership development, with the ability to manage multiple concurrent initiatives.

Experience working in or around regulated industries such as cannabis, or familiarity with cannabis marketing best practices (preferred).

Excellent communication, relationship-building, and stakeholder management skills across diverse audiences and seniority levels.

Proven ability to manage budgets, evaluate campaign performance, and drive ROI-focused decision-making.

Highly organized, self-directed, and comfortable operating in a high-travel (up to 80%), field-based role requiring significant time on the road.

Valid driver’s license with a clean driving record and ability to operate company vehicles for event execution.

Benefits:

Competitive base salary range of $81,338 – $92,060 per year, plus performance-based bonus eligibility.

Comprehensive medical, dental, and vision insurance with strong employer contributions.

401(k) retirement plan with employer match.

Paid time off, sick leave, and company holidays, including scheduled shutdown periods.

Flexible additional benefits including HSA/FSA options, life and disability insurance, and supplemental coverage.

Wellness, identity protection, legal support, and commuter-related benefits depending on eligibility.

Learning, development, and enrichment programs supporting professional growth and career advancement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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