Director, Brand and Content Strategy
Accountabilities: The Director, Brand and Content Strategy will own the strategy, execution, and optimization of brand and content initiatives that increase visibility, strengthen positioning, and generate business impact. This role will partner across marketing, commercial, scientific, and leadership teams to create differentiated messaging, scalable content programs, and measurable engagement strategies.
Develop and maintain a clear brand narrative, messaging framework, and storytelling approach that communicates value propositions across audiences and market segments.
Own the content strategy, editorial roadmap, and production lifecycle across multiple channels, including articles, white papers, case studies, webinars, podcasts, videos, social media, and sales enablement materials.
Build thought leadership programs by collaborating with internal experts and industry voices to create content that highlights innovation, expertise, and market differentiation.
Create demand generation initiatives that support lead generation, account-based marketing, and buyer journey progression through targeted content experiences.
Partner with digital marketing teams to optimize SEO, content distribution, website experiences, email programs, and emerging AI-enabled discovery channels.
Establish performance measurement frameworks, analyze content effectiveness, and provide strategic recommendations based on engagement and pipeline impact.
Lead internal and external content resources, including marketers, agencies, writers, designers, and production partners.
Develop scalable workflows, governance processes, and best practices to improve content quality, consistency, and operational efficiency.
Requirements:
The ideal candidate will combine strong brand strategy expertise, exceptional communication skills, and experience creating impactful B2B content programs within complex or technical industries. This professional should be comfortable translating specialized concepts into clear, compelling narratives while driving measurable marketing outcomes.
Bachelor’s degree in Marketing, Communications, Journalism, Life Sciences, Business, or a related field.
10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or similar disciplines.
5+ years of experience within life sciences, biotechnology, pharmaceutical services, healthcare, diagnostics, clinical research, or related industries.
Proven success developing B2B content strategies that contribute to demand generation, brand awareness, and business growth.
Strong knowledge of SEO, marketing automation, digital engagement strategies, and modern content marketing practices.
Exceptional writing, editing, storytelling, and executive communication skills.
Experience using AI-enabled content development tools while maintaining strong editorial judgment and human oversight.
Ability to collaborate effectively with senior executives, scientific experts, commercial teams, and external partners.
Experience managing agencies, contractors, creative teams, and content production resources.
Familiarity with platforms such as Salesforce, HubSpot, SharePoint, Asana, and content management systems is preferred.
Benefits:
Competitive annual base salary range of $147,300 - $220,900 USD .
Eligibility for a discretionary annual bonus program.
Comprehensive health insurance coverage.
Retirement savings benefits.
Life insurance and disability benefits.
Parental leave programs.
Paid time off, including vacation and sick leave.
Remote work flexibility within the United States.
Opportunity to contribute to impactful initiatives within an innovative, growth-focused environment.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
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