Brand Manager

Company Description

Ingenium Communications is a global marketing agency that positions itself as a brand architect for organizations seeking cross-border impact. With hubs in London and Nigeria, the agency connects brands with audiences across the UK, Africa, and international markets through strategic and creative solutions. A 360-degree approach allows Ingenium Communications to deliver integrated marketing, design, production, media, and web development services tailored to each client’s needs. The team combines local market insight with innovative thinking and technology to help businesses grow and strengthen their brand presence worldwide. The agency collaborates closely with clients to create meaningful, scalable brand experiences that resonate across diverse regions.

Role Description

The Brand Manager is a full-time, hybrid role based in Lagos, responsible for shaping and executing brand strategies for clients and for Ingenium Communications’ own brand. This role involves developing brand positioning, messaging frameworks, and campaign concepts that align with client objectives and market insights. The Brand Manager will oversee day-to-day brand activities, including briefing and collaborating with creative, digital, and production teams, reviewing deliverables, and ensuring consistency across all touchpoints. Responsibilities include conducting market and competitor analysis, monitoring brand performance metrics, and translating data into actionable recommendations. The Brand Manager will also manage stakeholder relationships, coordinate with external partners, and support new business pitches by contributing to strategic proposals and presentations.

Qualifications

• Strong brand management and marketing strategy skills, including experience developing brand positioning, messaging, and integrated campaign plans.
• Experience collaborating with creative, media, and digital teams to deliver cohesive brand experiences across channels such as social, web, and traditional media.
• Ability to conduct market, audience, and competitor research, interpret data, and apply insights to brand and communication strategies.
• Excellent communication, storytelling, and presentation skills, with the ability to articulate brand narratives to internal teams and clients.
• Solid project management capabilities, including planning, prioritization, and coordination of multiple campaigns and stakeholders.
• Proficiency with common marketing and analytics tools (e.g., social media platforms, basic web analytics, and reporting tools).
• Relevant bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in an agency or fast-paced marketing environment, ideally with exposure to multi-market or international brands.
• Demonstrated ability to work on-site in Lagos, collaborate with diverse teams, and maintain a high level of professionalism and ethical conduct.

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