Social Media & Content Executive
About the company
G CROWN is a premier boutique in Singapore, renowned for high-end apparel, bridal wear, and bespoke tailoring services. We are looking for a creative and detail-oriented Social Media & Content Executive to shape our digital presence and showcase the artistry of bespoke fashion across key social platforms.
Your tasks
- Content Creation: Plan, shoot, edit, and publish high-aesthetic social media content—including images, short videos, reels, and stories—for Xiaohongshu/RED, Instagram, and TikTok.
- Brand Storytelling: Capture fitting sessions, product launches, behind-the-scenes bespoke craftsmanship, and showroom highlights to convey G CROWN’s luxury brand identity.
- Copywriting: Write engaging, brand-aligned copy in both Chinese and English to attract followers, drive engagement, and convert viewers into showroom inquiries.
- Platform Management: Maintain consistent posting schedules, monitor content performance, and optimize content strategy based on engagement data and audience feedback.
- Campaign Support: Collaborate with the sales and marketing teams to support seasonal promotions, new collection launches, and influencer or KOL collaborations.
- Community Engagement: Respond to comments and DMs in a timely and professional manner, fostering a loyal and engaged online community.
Requirements
- Experience: 1–2 years of experience in social media operations or content creation, preferably within fashion, lifestyle, beauty, or luxury brands. A strong portfolio is required.
- Technical Skills: Proficient in mobile photography and video editing tools such as CapCut, Premiere Pro, Canva, or Lightroom.
- Language: Strong written communication skills in both English and Mandarin, with the ability to craft compelling copy for diverse audiences.
- Aesthetic Sense: Keen eye for visual storytelling, fashion trends, and luxury brand aesthetics.
- Attributes: Creative, self-motivated, organized, and able to work independently while meeting deadlines.
- Platform Knowledge: Active user of Xiaohongshu/RED, Instagram, and TikTok, with a good understanding of platform algorithms and content trends.