E-Commerce Manager: Paid Search (Performance Marketing)
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands. Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.
Responsibilities E-Commerce Operations
Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio
Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives
Maintain accurate product data, imagery, descriptions, collections, and website content
Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule
Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices
Digital Merchandising & Customer Experience
Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)
Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value
Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints
Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey
Performance Marketing Collaboration
Partner closely with Marketing to support customer acquisition initiatives across:
Google Ads
Meta
TikTok
WhatNot
Email & SMS Marketing
Affiliate Marketing
Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance
Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences
Analytics & Reporting
Monitor daily ecommerce performance including:
Revenue
Traffic
Conversion Rate
Average Order Value (AOV)
Units Per Transaction (UPT)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools
Prepare weekly and monthly performance reports with recommendations for optimization
Identify trends and opportunities to improve profitability and customer retention
Shopify & Digital Technology
Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations
Coordinate website enhancements and technical improvements with external development partners
Assist in testing new functionality, integrations, and digital tools before deployment
Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation
Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies
Social Commerce
Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms
Ensure inventory synchronization and product catalog accuracy across all sales channels
Coordinate promotional calendars between e-commerce and social commerce initiatives
Cross-Functional Collaboration
Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives
Coordinate product launches, inventory availability, promotions, and campaign execution.
Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience
Continuous Optimization
Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements
Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors
Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth
Qualifications Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company
Hands-on experience managing Shopify or Shopify Plus storefronts
Strong understanding of e-commerce merchandising, product launches, promotions, and website operations
Experience working with:
Shopify Plus
Google Analytics 4 (GA4)
Google Tag Manager
Meta Commerce Manager
TikTok Shop
Klaviyo or similar email marketing platforms
SEO best practices
Strong understanding of ecommerce performance metrics including:
Conversion Rate
AOV
Revenue
CAC
LTV
Return on Ad Spend (ROAS)
Advanced analytical skills with proficiency in Excel or Google Sheets
Excellent organizational, communication, and project management skills
Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
Self-starter with strong attention to detail and a passion for digital commerce