Specialist, Digital Marketing

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing activities to strengthen brand awareness, generate qualified leads, and support commercial growth across Technology BU. The role works closely with sales teams, suppliers, and product managers to deliver effective campaigns through digital channels, improve website performance, and enhance customer engagement.

General responsibilities 1....

Functional skills and knowledge

• Basic understanding of digital marketing principles and customer journey concepts.
• Knowledge of SEO, SEM, social media marketing, and email marketing.
• Ability to create and coordinate digital content for websites, social media, and campaigns.
• Familiarity with Google Ads, Meta Ads, LinkedIn Campaign Manager, or similar platforms is an advantage.
• Ability to...