KOL Specialist

YE-RIN — CV Kal Berkarya Bersama

Job Description

• Research and identify KOLs, influencers, content creators, and affiliates that align with YE-RIN’s brand image and target market.
• Approach KOLs/management for barter and paid collaborations.
• Negotiate rates, deliverables, timelines, and collaboration terms.
• Plan monthly KOL collaborations according to product launches, campaigns, and promotional periods.
• Prepare content briefs and communicate product key messages to KOLs.
• Coordinate product selection, sizing, product seeding, and delivery.
• Manage KOL collaborations from initial outreach until content is published.
• Monitor posting schedules and follow up on content deadlines.
• Maintain good relationships with KOLs, creators, and management.
• Monitor KOL performance across TikTok, Instagram, Shopee Affiliate, and other relevant platforms.
• Track views, engagement, clicks, affiliate sales/GMV, and overall content performance.
• Evaluate KOL performance and identify potential creators for repeat or long-term collaborations.
• Maintain and regularly update the KOL database, including rates, contacts, collaboration history, and performance.
• Prepare weekly and monthly KOL performance reports.
• Research social media trends, emerging creators, competitors, and current fashion trends.
• Coordinate with Social Media, Content, E-commerce, and Marketing teams for ongoing campaigns.

Requirements

• Female, preferably 21–28 years old.
• Minimum D3/S1, preferably in Marketing, Communication, Public Relations, Business, or related fields.
• Minimum 1 year experience in KOL/Influencer Marketing, Social Media, PR, Digital Marketing, or related roles is preferred.
• Fresh graduates with strong knowledge and experience in social media/influencer marketing are welcome to apply.
• Strong understanding of TikTok, Instagram, and Shopee Affiliate.
• Familiar with current KOLs, influencers, and content creators, especially within the fashion, beauty, and lifestyle industry.
• Have a good sense of fashion and understand YE-RIN’s target market and visual direction.
• Able to evaluate KOL potential based on content quality, audience relevance, engagement, and performance, not only follower count.
• Good communication, interpersonal, and negotiation skills.
• Confident in approaching and maintaining relationships with KOLs and management.
• Organized and able to manage multiple collaborations simultaneously.
• Detail-oriented and responsible with deadlines and follow-ups.
• Comfortable using Google Sheets/Microsoft Excel for KOL databases and performance tracking.
• Basic understanding of social media analytics, engagement rate, affiliate sales, GMV, and campaign performance.
• Proactive, responsive, and able to work independently.
• Creative, trend-aware, and actively follows developments on TikTok and Instagram.
• Having an existing network/database of KOLs or creators is a plus point.
• Experience handling fashion brands or Shopee/TikTok affiliate campaigns is a plus point.

Skills: Communication Skills, KOL Operation, Contract Negotiation, TikTok, Customer Service, Microsoft Excel, Google Analytics, Microsoft Word, Negotiation Skills, Teamwork, Microsoft Office, Administration, Image Editing