Head of Marketing

Reports to: Managing Director, Egypt Location: Egypt (HQ) Level: Senior Manager

THE ROLE

As Head of Marketing, you own the Eyewa brand in Egypt and the demand that drives the business. Eyewear is fashion — and you'll make Eyewa a brand young Egyptians want to be seen in. You'll launch us into the market, build a culturally-fluent brand from zero building on the success achieved in the GCC, run collaborations, agencies and influencers that get us talked about, and influence a performance engine that acquires customers profitably across e-commerce and stores.

Requirements

• 7+ years in marketing — fashion, beauty, lifestyle, retail, FMCG, Technology, Consulting or e-commerce. A background in the fashion industry is a strong advantage.
• Genuinely passionate about fashion and style — you follow it, you feel it, and you know what makes a brand cool rather than just visible.
• A trend-spotter with real cultural instincts — you see what's coming in fashion, social, and culture, and you know how to move on it fast.
• Proven at building marketing that lands with Gen Z and Millennial audiences — you understand how they discover, decide, and buy.
• Experienced in brand collaborations and partnerships, and confident managing influencers, creators, and agencies to a high standard.
• Equally strong on brand and performance: you can craft a story that lands and defend a CAC number in the same meeting.
• A builder, not a caretaker — energized by launching something new rather than optimizing what already exists.
• Data-driven and commercially sharp; fluent in marketing analytics, funnel metrics, and budget ownership.
• Ambitious, fast-moving, and hungry for ownership. Fluent Arabic and English.