Digital Marketer

Responsibilities:

Lead Generation & Campaign Management: Develop and execute inbound marketing campaigns, including managing Pay-Per-Click (PPC) accounts and Google Ads. Email Marketing & Automation: Design, build, and optimize email campaigns. Create triggered workflows, segment contact lists, and conduct A/B testing to maximize engagement. Content & SEO: Create and optimize content for the website, landing pages, and blogs to improve search engine rankings and attract organic traffic. Analytics & Optimization: Track, measure, and report on key performance indicators (KPIs) like website traffic, conversion rates, and ROI.  Conversion Rate Optimization (CRO): Test new growth strategies, optimize user funnels, and improve landing page performance to drive higher lead-to-customer rates

Requirements:

Proven experience as a Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices. Experience with B2B, Google Ads, email campaigns, and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g., Google Analytics, CRM- Hubspot, Apollo, etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills The candidate should possess a Degree in Marketing