Marketing Officer

Responsibilities:

Develop and execute marketing plans and campaigns aligned with business objectives.

Conduct market research and analyze trends to identify new opportunities.

Plan and coordinate promotional events, sponsorships, and brand activations.

Oversee the production of marketing materials (brochures, flyers, presentations, etc.).

Maintain and update the company website and social media accounts.

Collaborate with sales teams to generate leads and support business development.

Track, measure, and report on the effectiveness of marketing campaigns.

Ensure brand consistency across all marketing channels.

Work closely with the team lead to develop and implement the company’s strategic goals and objectives.

Requirements:

A bachelor’s degree in marketing, business administration, finance, or a related field

Minimum of 3 years of experience

An MBA or master’s degree within this field is an added advantage

Experience within the fintech industry will be preferred

Experience working in the banking sector is required.

Proven track record of scaling organizations and leading cross-functional teams.

Strong financial acumen and experience with budgeting, forecasting, marketing, and performance management.

Excellent marketing, leadership, communication, and decision-making skills.

The candidate must have a good understanding of financial regulations, lending, blockchain, digital payments, or related sectors.