Sales Development Representative (m/w/d)
EU GTM | Cologne, Germany
About the team
SumUp's Sales Development function is one of the fastest-growing parts of our European go-to-market engine. Our SDRs generate qualified pipeline for high-performing field and inside sales reps across Germany — and we're growing our team in Cologne. As an SDR, you'll be the first point of contact for prospective small business owners, sparking conversations that turn into real opportunities for our sales team. You'll be part of a driven, collaborative team that cares about results, supports each other, and is constantly raising the bar. If you're motivated by targets, love talking to people, and want to build a career in sales at a global fintech — this is a great place to start.
What you'll do
Prospect and reach out to small business owners across Germany through outbound calls, emails, and other channels to generate qualified appointments
Qualify leads by understanding each prospect's business needs and assessing fit with SumUp's products and solutions
Hand off qualified opportunities to field sales reps, ensuring a smooth and well-documented transition
Manage your outreach activity and pipeline in CRM, keeping records accurate and up to date
Meet and exceed weekly and monthly targets for outbound activity and qualified appointments set
Collaborate with your Team Lead and peers to share what's working, refine messaging, and improve conversion rates
Continuously develop your sales skills through coaching, call reviews, and team learning sessions
You'll be great for this role if…
You're a confident, energetic communicator who enjoys talking to new people and building rapport quickly
You're motivated by targets and take ownership of your own performance
You're organised and disciplined — you know that consistent daily activity is what drives results in outbound sales
You're coachable and eager to learn, with a growth mindset and an openness to feedback
You're comfortable working in a fast-paced environment where things move quickly and priorities can shift
You speak German fluently and have a working level of English for internal communication
Why you should join SumUp
🌎 Work with global impact — Join a fintech used by over 4 million businesses in 37 markets, from our Cologne office
🌈 Commitment to Diversity and Inclusion — Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Virtual Stock Option programme — Own a stake in SumUp's future success
📚 €2,000 annual L&D budget — Attend conferences or advance your career through further education
🏖 Generous time off — 28 days of paid leave plus public holidays and special leave days
🔗 Referral Bonus — Earn additional rewards by referring talented individuals to join the SumUp team
About SumUp
Be empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Keywords: Sales Development Representative, SDR, Outbound Sales, Inside Sales, Sales Representative, Sales Executive, Business Development, Lead Generation, Telesales, Account Executive, Sales Consultant, Vertrieb, Vertriebsmitarbeiter, Kundenberater, Telesales, Quereinsteiger Vertrieb, B2B Sales, Fintech Sales, Köln, Cologne
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.