Creative Director - Social Media Ads (Conversion-oriented)

*Type of video: ADS (Social Media/E-Commerce) *Must submit Portfolio that contained E-Commerce/Social Media ADS achievement.

Here are a few of our visions

• Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.
• Speed & Volume: We need high-volume testing of hooks, angles, and formats.
• Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
• Trend Hunter: You don't just watch TikTok; you analyze why it’s viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

• Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).
• As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements

• Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales
• Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
• Platform Native: You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.
• Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.
• The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.

Key Responsibilities A. Conversion Performance Marketing

• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
• Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

B. Leadership & Production

• Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
• Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.

Skills: Team Management, Performance Marketing Strategy, Creative Thinking, Video Ad Creative, Leadership, Creative Directing, Creative Strategy