Head of Marketing

Responsibilities:

Develop and execute marketing strategies that increase revenue and profitability. Plan, manage, optimize, and scale paid advertising campaigns across Meta, TikTok, Google, and YouTube.\ Monitor advertising performance, including ROAS, cost per lead, customer acquisition cost, conversion rate, and profitability. Develop creative strategies based on customer research, campaign data, competitor analysis, and market trends. Create clear creative briefs and supervise the production of video ads, images, copy, and landing-page content. Establish a structured system for testing creatives, audiences, offers, and campaigns. Lead and coordinate media buyers, video editors, content creators, designers, and social media personnel. Set marketing KPIs and hold team members accountable for performance and deadlines. Build effective systems for campaign management, creative production, reporting, and performance tracking. Work with the sales and operations teams to improve lead quality, conversions, inventory planning, and overall revenue. Provide clear weekly and monthly reports on marketing performance, challenges, and growth opportunities.

Requirements:

Minimum of 4 years of relevant marketing experience, preferably in e-commerce or direct-response marketing. Proven experience running and scaling Meta and TikTok advertising campaigns. Good working knowledge of Google Ads and YouTube Ads. Demonstrable experience managing advertising budgets and generating profitable revenue growth. Strong understanding of creative strategy, consumer psychology, offers, sales funnels, and conversion optimization. Experience leading or coordinating a marketing or creative team. Ability to interpret marketing data and make informed decisions. Experience developing marketing systems, workflows, SOPs, and performance reports. Strong leadership, communication, organizational, and problem-solving skills. High level of accountability, integrity, and ownership.

Preferred Qualities:

Experience marketing physical products in Nigeria. Understanding of the Nigerian e-commerce and payment-on-delivery market. Strong creative judgment and commercial awareness. Ability to combine creative thinking with data-driven decision-making. Experience scaling multiple products or campaigns. Entrepreneurial mindset and ability to work with minimal supervision.

Performance Expectations:

The successful candidate will be expected to:

Drive consistent and profitable revenue growth. Meet agreed ROAS, customer acquisition cost, lead-generation, and conversion targets. Increase the number of winning creatives produced each month. Build an accountable and results-driven marketing team. Implement scalable marketing systems that reduce dependence on the business owner. Identify and develop new customer-acquisition and growth opportunities.