Sales And Marketing Manager

Royal Empire Construction LLC is a licensed general contractor serving the Chicago western suburbs. We handle residential interior renovations such as kitchens and bathrooms, commercial build-outs, and insurance restoration. We're growing quickly and are looking for a marketing and sales specialist to own our online lead generation and keep our US sales team's calendars full. This is a hands-on role. You'll run our ads, manage our website and social media, build automations in GoHighLevel, and personally call and text new leads to book appointments with our sales reps.

Responsibilities:

Paid Advertising Plan, launch, and manage Meta (Facebook/Instagram) and Google Ads campaigns, including Google Local Services Ads

Write ad copy, build audiences, set budgets, and manage bidding

Monitor performance weekly and optimize for cost per booked appointment and cost per signed job, not just cost per lead

Manage conversion tracking and connect ad platforms to our CRM

Website & SEO

Update and maintain our WordPress website: edit pages, add project photos, update service pages, and fix issues

Write and publish SEO blog posts targeting local search terms (for example, "bathroom remodel Elmhurst")

Build and improve landing pages for ad campaigns

Social Media & Content

Create and publish content for Facebook, Instagram, YouTube, TikTok, and LinkedIn

Edit project photos and short-form videos (before/after, job walkthroughs, tips) supplied by our field team

Maintain a consistent posting schedule and brand look across all platforms

GoHighLevel CRM & Automations

Build and manage pipelines, forms, workflows, and automated text/email follow-up sequences

Set up calendars and booking automations for our sales reps

Keep lead records organized and make sure every lead is tracked from first contact to signed contract

Appointment Setting

Call and text new leads quickly, ideally within minutes of them coming in

Qualify leads (project type, budget, timeline, homeownership) and book in-home or on-site appointments for our US sales reps

Follow up with unresponsive leads and re-engage old ones

Confirm appointments and reduce no-shows

Reporting

Send a weekly report covering ad spend, leads, booked appointments, cost per appointment, and content published

3+ years of combined experience in digital marketing and sales, preferably with US clients

Fluent spoken and written English with clear, professional phone communication. You will be speaking directly with American homeowners and business owners.

Proven hands-on experience running Meta Ads and Google Ads campaigns, with results you can show

Hands-on experience with GoHighLevel, including building workflows and automations (please include screenshots or examples)

Experience editing and managing WordPress websites, including page builders such as Elementor

Experience writing SEO blog posts and a working knowledge of local SEO

Experience creating content for Facebook, Instagram, YouTube, TikTok, and LinkedIn

Sales or appointment setting experience, including outbound calling and lead follow-up

Comfortable using Canva, CapCut, or similar tools for graphics and video editing

Able to work US Central Time hours consistently

Reliable high-speed internet, a quiet workspace, a good headset, and a backup power or internet option

Self-motivated, organized, and able to work independently with minimal supervision

Preferred (Nice to Have): Experience marketing for construction, home improvement, roofing, or other home service businesses

Experience using AI tools (ChatGPT, Claude, etc.) for copywriting, content, and campaign analysis

Google Ads or Meta Blueprint certifications

How to Apply: Please include: Your CV

A short English voice note or video (1–2 minutes) introducing yourself as if you were calling a homeowner who requested a kitchen estimate

Examples of ad campaigns you've run, with results

Screenshots or a description of GoHighLevel automations you've built

Links to websites you've edited or blog posts you've written