Creative Digital Content Specialist

Key Responsibilities

• Develop monthly content calendars and content ideas for Instagram, TikTok, and other relevant platforms based on the brand direction.
• Shoot, produce, and edit engaging content, including short-form videos, Reels, TikTok videos, Stories, and photos.
• Create content featuring RIGGI’s products, menus, promotions, outlets, campaigns, events, and customer experiences.
• Write engaging captions, scripts, and copywriting in line with RIGGI’s brand tone and communication style.
• Manage daily social media activities, including scheduling, publishing, and monitoring comments, messages, and audience engagement.
• Identify relevant social media trends and develop content ideas suitable for RIGGI.
• Support internal events and company activities through photo/video coverage and content production.
• Coordinate with the Brand & Creative Executive, Graphic Designer, Marketing, and Operations teams to ensure content is aligned with campaign objectives and brand guidelines.
• Monitor content performance, including reach, views, engagement, and audience growth, and prepare regular reports with improvement recommendations.

Requirements

• Diploma or Bachelor’s degree in Marketing, Communication, Multimedia, or a related field.
• Minimum 2-3 years of experience in content creation or social media management.
• Willing to participate as a talent in the content produced.
• Alternatif yang lebih formal.
• Willing to appear as on-camera talent in company-produced content.
• Experience in F&B, restaurant, lifestyle, or consumer brands is preferred.
• Able to independently shoot and edit short-form videos and social media content.
• Familiar with Instagram, TikTok, Reels, and current social media trends.
• Good skills in copywriting, storytelling, photography, and videography.
• Familiar with editing tools such as CapCut, Canva, or Adobe applications.
• Creative, proactive, and willing to collaborate with different departments, including HR, for employer branding activities.
• Willing to visit RIGGI outlets for content production and event coverage.
• Willing to WFO and join immediately

Skills: Content Strategy, Content Operations, Creative Writing, Content Marketing, Content Planning, Content Editing, Google Analytics, Content Writing, Image Editing, TikTok