Business Analyst

1. Business Performance Analysis

• Analyze sell-in, sell-out, revenue, gross margin, and profitability by channel, customer, product category, and region.
• Analyze business performance across DTC, Department Stores, Sports, E-commerce, South Region, Tourist Stores, convenience store and other B2B distribution channels.
• Monitor KPIs against Budget, Forecast, and Last Year performance.
• Identify business opportunities, risks, and key performance drivers.
• Track AUR (Average Unit Retail), ATV (Average Transaction Value), UPT (Units per Transaction), Conversion Rate, and Like-for-Like (LFL) Growth.

•Prepare weekly, monthly, quarterly, and annual business performance reports.

1. Sales, Pricing & Profitability Analysis

• Analyze sales trends and profitability by customer, store, region, and distribution channel.
• Analyze pricing structure, Initial Margin, Gross Margin, and profitability to ensure achievement of commercial targets.
• Evaluate promotion P&L, discount scenarios, campaign effectiveness, pricing strategy, and ROI before and after promotions.
• Conduct pricing simulations and margin impact analysis to support pricing and commercial decisions.
• Partner with Key Account teams to support customer business reviews, commercial terms, and profitability analysis.
• Identify opportunities to improve sales productivity, margin, and overall business profitability.

1. Market & Consumer Insights

• Analyze market trends, competitor activities, pricing, and consumer behavior.
• Identify growth opportunities across Wholesale, Retail, B2B, Hospitality, Specialty Stores, Department Stores, and E-commerce channels.
• Support strategic projects with market intelligence and data-driven insights.
• Provide recommendations for business expansion and new channel development.

1. Reporting & Dashboard Development

• Ensure data accuracy, consistency, and reporting governance.
• Prepare Monthly Business Review (MBR) and Quarterly Business Review (QBR) presentations for senior management and regional headquarters.

1. Business Planning & Cross-functional Collaboration

• Work closely with the Brand Head to support strategic decision-making and business growth initiatives.
• Partner with Product, Marketing, Finance, Retail Operations, and E-commerce teams.
• Provide analytical support for business cases, investment decisions, and commercial projects.
• Coordinate cross-functional initiatives to improve operational efficiency and business performance.

Qualifications: Bachelor’s degree in Business Administration, Finance, Economics, Statistics, Data Analytics, or a related field 5 years of experience in Business Analysis, Commercial Analysis, Sales Analysis, or Financial Analysis. Experience in FMCG, Retail, Fashion, Footwear, Sportswear, or Consumer Goods is preferred. Good command of English communication skills, both written and spoken Advanced Microsoft Excel skills Experience in data visualization and business intelligence tools for data analysis and interpretation. Strong analytical and problem-solving skills.