Sales Executive
What this role is One job, clearly: bring in revenue. Find the lead, run the pitch, close the deal, keep the client coming back. You'll sell three things across our group — advertising & production services, a channel media kit, and our sports brand. Same buyer for most of it: brand marketing teams and the agencies that serve them. You are the only person doing this, so you set the pace.
What you'll sell
- RICE Content & Media — Agency Services: Advertising & Communication Campaigns, Branded content, commercials, documentary work. Full-service production for brands and agencies. This is the core of the business and where most of your revenue will come from.
- RICE Channel Platform Kit: Our channel network as a media product — sponsorship, integration, and content partnership packages.
- Legends Sport Platform & Le Football City Football Field: Our sports content brand, and the football pitch attached to it. You'll sell Legends event sponsorship and partnerships. Pitch bookings mostly come in on their own — you'll handle the enquiries that land, not cold-call for them.
What you'll do
- Find the business
- Build and work an outbound pipeline: cold outreach, warm intros, follow-ups
- Book qualified meetings with brand and agency decision-makers
- Represent RICE at industry events, brand launches and agency mixers — pipeline comes from rooms, not just inboxes
- Write and maintain a quarterly sales plan — targets, target accounts, approach
- Close it
- Run the pitch meeting: present the work, handle objections, read the room
- Build proposals and pitch decks with the team — you're not waiting for someone else to make your deck
- Quote and negotiate scope, price and terms with the team, protecting margin - you will work with Business & Managing Director on this.
- Take deals through to signed contract, then hand off cleanly to production
- Keep it
- Keep existing clients warm — re-pitch, upsell, chase repeat bookings
- Cross-sell across brands: a production client should hear about Channel Kit, a Legends sponsor about production
- Respond to inbound Le Football City enquiries and convert them
- Keep it organised
- Brief and approve social content for Legends and Le Football City — you set the commercial message, our digital team produces it
- Keep the rate card, service menu and credentials deck current
- Log every lead, meeting and deal in Airtable; keep the pipeline accurate weekly
- Weekly pipeline report and monthly revenue-vs-target review with the founders
- Feed market intel back to us: what brands are buying, what they're not
What we're looking for Must have:
- 3+ years in sales, business development, or agency account work — with deals you closed yourself, not just meetings you booked
- A real network — brand marketing teams, agency clients, or sports/F&B/lifestyle industry contacts. Tell us who you know.
- Able to put together a proposal and a pitch deck that holds up in a client room
- Comfortable quoting and negotiating price without giving away margin
- Vietnamese fluency; English good enough to pitch international brands
- Self-starting. Nobody will hand you a lead list.
Nice to have:
- Media, production, or agency background
- Sports marketing or venue sales experience
- Existing relationships with FMCG, F&B, sportswear or lifestyle brands
- Worked in a CRM or pipeline tool before (we use Airtable)
What we offer:
- Base + commission — real upside, uncapped on new business
- Three products to sell, one clear mandate
- Direct access to founders, no layers
- Small team, fast decisions
Skills: Customer Relationship Management, B2B Sales, Sales and Marketing, Customer Engagement, Sales Management, Customer Service, B2C Sales, Communication Skills, Account Management, Sales Strategy