Social Media Marketing Executive

REPORTS TO: Owner / General Manager /Brand Heads

• Responsible to post for (Redline Brands & Bits & Pieces) in Social Media (Instagram/Facebook & so on) during peak viewing timing. Management to communicate timing & frequency by brand.
• Visiting the Salon & Shops a minimum of once per week to obtain social media content. Relevant Travel expenses will be reimbursed upon the submission of Original Receipts.
• Assisting Brand Heads in deploying brand strategies to generate consumer traffic, increase average baskets / spend per head and customer frequency.
• Responsible for drafting & executing approved marketing plans.
• Plans overall budget and individual budgets for all activities
• Analyses revenue of assigned brands across markets and suggests activities to boost KPIs.
• Responsible for training staff to ensure the success of all marketing initiatives.
• Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling
• Analyzes results (Store events, direct marketing, promotions, PR…)
• Defines actions based on Mystery shopper reports, customer & blogger / Influencer feedback
• Compares budget versus actual spends on a monthly basis.
• Undertakes benchmarking of marketing activities against competition
• Develop relationships with key support stakeholders like Editors, Influencers, Mall Marketing.
• Monitors Store KPI’s & reports to Brand Heads
• Create Monthly Social Media timeline & images
• Weekly report of offers & packages sold
• Boost/ sponsored ads on social media platforms
• Daily stories on social media platforms
• Collect marketing collateral from partners
• Update email signature, awards wall & announcement on social platform, digital menu when winning an award
• Create creative videos of before/after of hair cuts, hair colours, nails etc.
• Approach influencers for collaboration with 306 Spa
• Create bridal posts, offers and promote the packages & services
• Maintain client database with Abu Dhabi & Dubai branch
• SMS Marketing ( credentials & instructions)
• 306 Spa Monthly offer to be discussed with Mr. Mark, Abu Dhabi & Dubai team.
• Share stylists & Nail technician’s images & stories on social media platform. (Photos & Videos)
• Photographer portfolios for future marketing collaterals ( Photos & videos)
• B2B collaborations ( Key contacts, agreement forms)

o Discounts o Offers o Government offices o Hospitals/clinics o Schools o Wedding planners o Stylists o Personal Stylists o Corporate groups o Ambassadors

• Create Stylist Bios
• Maintaining relationships with brands for updated marketing collaterals such as photos, videos, events, discounts etc.
• Collaborations with editors of magazines, photoshoots, awards, events held internationally, locally and create offers for special occasions like mother’s day/ valentine’s day etc.
• Create Flyers to push products sales internally among employees or clients.
• Cross Marketing during events, collaborate with brands for space to set up nail stations or any other services they would be interested in.
• Social media engagement –like or comment on multiple users daily, post minimum 4 stories daily, promote offers online
• WhatsApp Marketing

o Share offers o Updated catalogue o Upcoming events o New staffs bio to clients

• In salon Marketing – Use A5/A4 stands to promote the month offers internally.
• Managements Likes & Dislikes ( No Halloween, no revealing photos- less skin, covid precautions, consent of the clients are always needed before clicking an image of them, share for approval before posting)
• Developing an e-commerce 306 Spa Website
• Respond to clients on social media platform daily including the weekend.
• Collaborate with models for a free makeover, after approval from management
• Last minute cancellation post/ 20% on total bill for the stylist
• Search for competitions locally and internationally for stylists, nail technicians, bridal competitions for employees to participate in.
• Promotion of a new service or slow moving service ( Microdermabrasion, new set of eye lashes , semi-permanent make up, etc) discussion with management
• Slow or near expiration date products needs to be used on clients, or sold at a discounted rate in a special corner of the salon.
• Shutter Stock images – if the collateral we have is not satisfactory, provided its approved by the management
• Ambassadors Agreement form & three tier system
• Ambassador/Influencer sales tracker

KEY COMPETENCIES

• Actionable Consumer and Shopper Insights
• Performance Monitoring
• Brand Communication
• Digital Marketing

FEMALE Social Media Executive with Photographer & Videographer / Content Creator knowledge Requirements: Minimum 3 years of hands-on experience in Social Media, Photography, Videography, Content Creation, photo/video editing, and social media content production. Creative mindset with a strong portfolio and attention to detail.

KEY COMPETENCIES

• Actionable Consumer and Shopper Insights
• Performance Monitoring
• Brand Communication
• Digital Marketing