Marketing Specialist

Key Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness, customer traffic, and sales.
• Manage all Porotato Fries social media platforms and ensure consistent brand communication.
• Create engaging content for Instagram, TikTok and other digital platforms.
• Confidently appear on camera for promotional campaigns, product launches, and social media content.
• Plan, execute, and optimize digital marketing campaigns
• Monitor marketing performance, analyze campaign results, and provide data-driven recommendations.
• Develop and execute monthly marketing calendars, promotional campaigns, and seasonal activations.
• Build and maintain strategic partnerships with shopping malls, banks, e-wallets, delivery platforms, and other brand partners.
• Coordinate marketing collaborations, sponsorships, and cross-promotional campaigns to drive customer acquisition.
• Collaborate closely with Operations, R&D, and Sales teams for new product launches and marketing initiatives.
• Identify new marketing opportunities and propose creative promotional ideas to increase revenue and market share.
• Support franchise and outlet grand openings through marketing planning and promotional execution.
• Manage marketing budgets and ensure campaigns achieve targeted ROI.

Qualifications :

• Bachelor's degree in Marketing, Communications
• Minimum 2 years of experience in Marketing, preferably in the F&B
• Proven experience in social media management and content creation.
• Strong understanding of digital marketing, Meta Ads, Google Ads, SEO, and social media analytics.
• Creative, proactive, result-oriented, and able to generate innovative marketing ideas.
• Strong communication, negotiation, and project management skills.
• Able to work independently and manage multiple projects simultaneously.
• Passionate about food, branding, and consumer trends.

Skills: Content Marketing, Marketing Communications, Social Media, Digital Marketing