Junior Marketing Communication Specialist

Role Description DoctorTool is seeking a creative and proactive Junior Marketing Communication Specialist (1–2 Years of Experience) to build brand awareness, corporate reputation, and market education within the B2B healthtech ecosystem (healthcare management SaaS).

Key Responsibilities

• Organic Content Management: Develop content calendars, write copy/captions, and manage organic digital channels (LinkedIn, Instagram, and expanding to YouTube) to educate clinic owners, doctors, and hospital management.
• PR & Media Relations: Draft press releases, PR articles, and media pitches to highlight DoctorTool's product innovations, company milestones, and strategic partnerships.
• Task Force Initiatives: Collaborate with the marketing team to plan and execute business impact reports and case studies, translating client success data to showcase operational efficiency in healthcare facilities.
• Campaign & Event Support: Assist in planning and executing B2B events (educational webinars, healthcare expos, and customer gatherings) to increase brand visibility.
• Communication Materials & Corporate Branding: Create and update corporate promotional materials, digital brochures, company profiles, and visual guidelines to maintain brand identity consistency.
• Marcomm Performance Reporting: Track and analyze content and social media performance regularly, including organic engagement, PR coverage reach, follower growth, and overall content effectiveness.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 1–2 years of experience in Marketing Communications, PR, Content Marketing, or Corporate Communications (experience in B2B SaaS, Healthtech, or IT is preferred).
• Strong writing skills (copywriting, storytelling, and PR writing) with hands-on experience managing B2B social media channels (especially LinkedIn and Instagram).
• Proven ability to transform operational data into engaging narratives (Impact Reports and Case Studies).
• Basic visual design or video editing skills (Canva or CapCut) to produce or review marketing collateral.
• Proficient in planning and structuring content calendars, with the ability to adapt to digital trends relevant to the industry.
• Proactive, creative, growth-minded, and comfortable collaborating with cross-functional teams.
• Fluency in Indonesian with a good command of English.

Skills: B2B Marketing, Content Marketing, Copywriting, Marketing Communications, Marketing Strategy, Social Media, Public Relations, Canva Design