KOL Specialist

Requirements:

• Experience in influencer marketing / KOL management (FMCG / beauty / grooming preferred)
• Understanding of TikTok and Instagram (algorithms, content formats, trends)
• Ability to analyze content performance metrics (ER, CTR, CVR, CPA)
• Strong negotiation and communication skills
• Detail-oriented and well-organized
• Understanding of the urban male target market & grooming culture is a plus

Job Description:

• Conduct research and identify KOLs that align with Captain’s brand positioning
• Manage end-to-end KOL campaigns (outreach, negotiation, briefing, timeline, execution)
• Develop clear campaign briefs (content angle, key messages, CTA, functional highlights)
• Ensure content quality aligns with the brand’s tone and positioning
• Monitor campaign performance (reach, engagement, conversion)
• Manage KOL budgets and ensure cost efficiency per result
• Build and maintain a database, as well as long-term relationships with potential KOLs

Skills: KOL Operation, TikTok, Teamwork