IT Business Analyst - Banking (Product Strategy)

Job Description:

• Analyze banking product portfolios, customer segments, pricing structures, product features, and performance to identify business opportunities and areas for improvement.
• Conduct quantitative and qualitative analysis to evaluate product performance, customer behavior, market trends, and business needs.
• Collaborate with business stakeholders, product managers, and IT teams to gather, analyze, and document business requirements related to banking products and services.
• Perform market research and competitive benchmarking to identify industry trends, customer expectations, and best practices in banking product development.
• Evaluate product economics, including revenue contribution, profitability, customer acquisition, and product performance metrics.
• Support the development of product strategy recommendations, including product enhancements, pricing adjustments, customer segmentation, and new product opportunities.
• Develop business cases, feasibility assessments, and data-driven recommendations to support product strategy and business decision-making.
• Translate business requirements into functional specifications and communicate them effectively to IT and development teams.
• Prepare business analysis reports, presentations, and PowerPoint materials to communicate findings, strategic options, and recommendations to management and stakeholders.
• Work closely with cross-functional teams to ensure business requirements are aligned with product strategy, operational capabilities, and technology solutions.

Requirements:

• Bachelor's degree (S1) in Information Technology, Information Systems, Business Administration, Finance, Economics, or a related field.
• Minimum of 4–5 years of experience as an IT Business Analyst, Business Analyst, Product Strategy Analyst, or in a similar product strategy-related role.
• Mandatory: Proven experience working in the banking or financial services industry in the same or a similar Business Analyst or Product Strategy role.
• Strong understanding of banking products, customer segments, product features, pricing structures, and product performance analysis.
• Experience conducting business analysis, market research, competitive benchmarking, and customer/product economics assessments.
• Strong quantitative and analytical skills, with the ability to interpret business data and develop actionable insights.
• Experience preparing business cases, feasibility assessments, and strategic recommendations for banking products.
• Proficiency in Microsoft Excel for data analysis and Microsoft PowerPoint for preparing business presentations and management reports.
• Ability to gather, analyze, and translate business requirements into functional specifications for IT and business stakeholders.

Skills: Process Improvement, Project Management, SQL, Stakeholder Management, Business Analysis, Business Intelligence, Requirements Analysis, Data Analysis