Digital Marketing Specialist

Responsibilities:

1. SEO & SEM Strategy: Develop and implement on-page, off-page, and technical SEO strategies to improve website rankings in search engines. Conduct keyword research.
2. Traffic Analysis: Monitor and analyze website traffic using Google Analytics, Google Search Console, and other SEO tools to provide strategic recommendations.
3. Content Collaboration: Work closely with the creative team to brainstorm and develop engaging content concepts, content pillars, and social media reports.
4. Video & Creative Editing: Edit and produce engaging video content for digital platforms, including social media and promotional materials, using tools such as Adobe Premiere Pro, CapCut, Canva, and Adobe Photoshop.
5. Ads Management: Manage advertisements for search engines and social media platforms.

Requirements:

1. Minimum of 1 year of experience with a strong background in digital marketing.
2. Bachelor's degree in Marketing, Business Management, or a related field.
3. Up-to-date knowledge of the latest SEO and market trends.
4. Proficiency in digital marketing tools and platforms such as Google Adwords, Meta, TikTok Ads, Google Analytics & Data Studio/Looker
5. Proficiency in SEO / SEM tools such as Ahref, Semrush, Similarweb
6. Strong interpersonal and communication skills.
7. Ability to work effectively in a team and collaborate within a creative environment.

Skills: Google Analytics, Content Strategy, Google Ads, Teamwork, Adobe Premiere Pro, Google Data Studio, SEMrush, Digital Marketing, Adobe After Effects, Canva Design, Adobe Photoshop, Creative Design, Social Media, Content Creation, Image Editing, Capcut