Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.

Job Responsibilities

Content Management & Marketing

Collaborate with creators to deliver high-quality, brand-aligned content.

Develop and manage content strategies, calendars, and storytelling initiatives.

Optimize content for SEO and audience engagement across blogs, videos, and infographics.

SEO Strategy & Execution

Drive organic growth through keyword research, on-page optimization, and link-building.

Conduct regular SEO audits and technical improvements to enhance site performance.

Social Media Management

Build and execute organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).

Create platform-specific content, monitor performance, and engage with online communities.

Paid Media Strategy

Plan, implement, and optimize paid campaigns.

Conduct audits, track performance, and maximize ROI.

Copywriting & Strategy

Craft compelling ad copy, web copy, and marketing content to drive conversions.

Align messaging with brand voice and campaign objectives.

Conversion Rate Optimization (CRO)

Analyze user behavior and campaign performance.

Design A/B tests, optimize user journeys, and improve conversion funnels.

Digital Marketing Leadership

Oversee end-to-end campaign management, budget allocation, and reporting.

Stay ahead of industry trends and integrate innovative tools and practices.

Project & Resource Management

Lead cross-functional teams, manage workflows, and ensure timely project delivery.

Support talent acquisition, training, and development initiatives.

Performance & Reporting

Define KPIs, track results, and generate actionable insights.

Provide clear performance reports to clients and stakeholders.

Client & Agency Interaction

Act as primary client contact, manage expectations, and present campaign outcomes.

Ensure smooth daily operations, quality control, and risk management.

Minimum Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

5+ years of digital marketing experience across paid and organic channels

Proven expertise in paid media, copywriting, and social media campaign management

Strong content creation, writing, editing, and storytelling skills

Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)

Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)

Strong analytical, problem-solving, and data-driven decision-making abilities

Excellent project management, organizational, and communication skills

Leadership experience in managing and motivating teams

Strategic thinker, adaptable in fast-paced environments

Relevant digital marketing certifications preferred

High attention to detail with ability to manage multiple priorities