Media Buyer

Plan and execute paid media campaigns across Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.

Manage advertising budgets across multiple client accounts and ensure efficient budget allocation.

Set up campaign structures, audience targeting, and ad placements based on each client’s strategy.

Monitor campaign performance daily and optimize bids, targeting, placements, and creatives .

Work closely with the Graphic Designer to communicate creative requirements for paid campaigns.

Test different audiences, creatives, placements, and bidding strategies to improve campaign performance.

Prepare regular performance reports and insights for the Marketing Manager and clients when required.

Identify underperforming campaigns and recommend corrective actions promptly.

Track campaign results and ensure paid media activities deliver measurable business outcomes .

Stay updated on platform changes, algorithm updates, and paid media best practices .

Bachelor’s degree in Marketing, Business, Communications , or a related field.

2+ years of hands-on experience managing paid media campaigns, preferably across multiple client accounts in an agency environment.

Proven experience with Meta Ads Manager and Google Ads .

Experience with TikTok Ads or LinkedIn Ads is a plus.

Strong analytical skills with the ability to interpret campaign data and turn insights into actionable optimizations.

Familiarity with Meta Pixel, Google Analytics, and conversion tracking .

Experience managing advertising budgets and reporting on ROI/ROAS .

Strong organizational skills with the ability to manage multiple campaigns and client accounts simultaneously.

Comfortable working with a flexible schedule and monitoring campaigns outside standard working hours when needed.