HORECA Manager

Responsibilities:

Principal Accountabilities:

Develop and implement national strategies for the premium HORECA channel Build and maintain strong relationships with key premium accounts Lead negotiations and manage contracts with HORECA partners Oversee brand activations and visibility initiatives Monitor market trends and competitor activities Collaborate with internal teams for alignment Track performance and provide insights to management Manage budgets and ensure ROI Ensure compliance with policies and regulations

Challenges:

Intense competition High client expectations Multi-regional coordination

Planning & Organising:

Macro: Annual Micro: Monthly

Requirements:

Minimum of an HND 3–5 years in FMCG, preferably wines & spirits Strong HORECA experience required

Key Competencies:

Strategic thinking Negotiation skills Leadership Business acumen Communication Problem-solving