Global Portfolio, Retail Marketing & Brand Experience (Betriebswirt/in (Hochschule) - Marketing)

• New role to influence portfolio strategy, retail marketing & brand expererience
• Global retail expansion programme with significant growth plans

Firmenprofil A globally recognised premium consumer brand embarking on an ambitious international retail expansion programme.

Aufgabengebiet

Own the development and performance of key product portfolios across international retail markets. -Translate global brand and category strategies into effective local market plans. -Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth. -Develop and implement visual merchandising strategies that enhance customer experience and brand consistency. -Manage portfolio forecasting, assortment planning and retail performance analysis. -Partner with retail, supply chain and global stakeholders to optimise execution and commercial results. -Support new retail market launches through impactful customer engagement and in-store activation strategies. -Monitor market trends, consumer insights and competitor activity to identify growth opportunities. -Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions. -Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Anforderungsprofil

10+ years of experience in Retail Marketing, Trade Marketing (within a retail environment rather than traditional FMCG), Portfolio Management or Category Management, with exposure to international markets. Experience spanning multiple regions or operating within a global role is highly preferred.

-Proven experience working within premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery. -Strong track record of developing and executing successful portfolio, marketing and customer experience strategies. -Experience working across international or multi market environments with diverse stakeholder groups. -Commercially minded with strong analytical, planning and project management capabilities. -Exposure to visual merchandising, retail activation and in store customer engagement initiatives. -Confident influencing senior stakeholders and collaborating across cross functional teams. -Entrepreneurial, proactive and comfortable operating in a fast paced, growth oriented environment.

Vergütungspaket Competitive package with benefits.

Ergänzende Informationen: Anforderungen an den Bewerber: Grundkenntnisse: Marketing-Management, Supply-Chain-Management, Projektmanagement, Marketing, Category-Management