Social Media Content & Strategy Executive

Your tasks

• Develop and implement Maxbuy’s overall social media content strategy.
• Plan monthly, weekly, and daily content calendars to ensure consistent content output.
• Develop content strategies for TikTok, Instagram, Facebook, and X.
• Identify target audiences and create content that is relevant and engaging to them.
• Develop strategies to increase reach, engagement, follower growth, customer enquiries, and sales.
• Work closely with the Marketing and Sales Teams to align social media content with promotions, campaigns, product launches, and business objectives.

Content Creation & Video Production

• Brainstorm and develop creative content ideas that highlight Maxbuy’s products, promotions, stores, services, and campaigns.
• Monitor social media trends, memes, challenges, and popular content formats, and quickly adapt relevant trends to the Maxbuy brand.
• Write engaging and platform-appropriate scripts for TikToks, Reels, Shorts, and other short-form content.
• Plan and shoot high-quality short-form videos independently.
• Edit videos using tools such as CapCut, VN, Adobe Premiere, or InShot.
• Create engaging content using trending audio, transitions, text overlays, product demonstrations, and other relevant creative elements.
• Turn product features and technical specifications into simple, interesting, and easy-to-understand content for customers.

Social Media Platform Management

• Manage Maxbuy’s daily social media content and posting activities.
• Publish content consistently according to the approved content calendar.
• Optimize captions, hashtags, posting times, and content formats for each platform.
• Maintain a consistent Maxbuy brand image and communication style across all social media platforms.
• Monitor platform trends and make timely adjustments to the content strategy.

Live Streaming & Hosting

• Plan and host regular livestreams on TikTok Live and Instagram Live.
• Develop livestream topics, product selections, promotions, scripts, and schedules.
• Present and demonstrate products clearly and confidently during livestreams.
• Explain promotions, pricing, product features, and available payment options.
• Engage with viewers in real time, answer customer questions, and handle customer objections professionally.
• Work closely with the Sales, Marketing, and relevant brand teams to ensure accurate product and promotional information is provided during livestreams.
• Use livestreams to generate customer enquiries and drive sales.

Requirements

Requirements & Qualifications

• Proven experience as a Social Media Content Creator, Social Media Specialist, Content Strategist, or similar role.
• A portfolio of previous social media work, including TikTok's, Reels, or other video content, is required.
• Strong understanding of TikTok, Instagram, Facebook, and X and their content formats and algorithms.
• Strong video shooting and editing skills.
• Proficiency in mobile video editing tools such as Cap Cut, VN, or similar software.
• Excellent communication and presentation skills, with a confident, energetic, and relatable on-camera personality.
• Strong creativity and the ability to turn products and promotions into engaging social media content.
• Ability to quickly identify and adapt to social media trends.
• Good understanding of digital marketing and social media audience behaviour.
• Willingness and ability to learn Maxbuy’s product portfolio, promotions, pricing, and key selling points.
• Strong organizational and time-management skills.
• Ability to work independently, meet deadlines, and maintain consistent daily content output.
• Results-oriented mindset with a strong focus on content performance, audience growth, customer engagement, and sales conversion.

Other

Location: Dansoman Salary: Attractive