Area Sales Officer

Responsibilities:

Execute sales strategies to achieve and exceed monthly, quarterly, and annual sales targets for the assigned territory. Monitor and report on market trends, competitor activities (pricing, promotions, new products), customer needs, and customer feedback to inform sales strategy. Nurture and manage relationships with existing clients, ensuring high levels of satisfaction, repeat business, and resolution of    any issues.  Maintain an expert-level understanding of Company's product portfolio. Conduct effective product presentations and demonstrations to clients and potential partners. Prepare and submit timely daily call reports, weekly activity plans, and market visit reports. Manage the sales process from quotation to order fulfilment follow-up. Collaborate with the Finance & Accounts department to ensure customers adhere to agreed payment terms and to manage receivables within the territory. Work closely with the marketing and sales operations team to ensure seamless service delivery.

Requirements:

Bachelor’s degree in Electrical Engineering, Electronics, Business Administration, or a related field. At least 2 years of experience in customer relations, sales, or account management. Background in handling customer complaints, sales support, and relationship management. Strong interpersonal and communication skills to build trust with trade customers. Customer-centric mindset with problem-solving ability.

Knowledge of sales processes, distribution channels, and retail operations. Negotiation and conflict resolution skills. Ability to work independently and manage multiple accounts within a geographic area. Proficiency in Microsoft Office Suite and basic reporting/analytics. Training attendance in customer service excellence and marketing is an added advantage.