Content Writer

Responsibilities:

Research, write, edit, and proofread high-quality content for various platforms. Create website content, blog posts, articles, newsletters, social media posts, and marketing materials. Develop engaging and informative content based on assigned topics and target audiences. Conduct research to ensure content is accurate, relevant, and up to date. Work with the marketing and creative teams to develop content strategies and campaigns. Write compelling copy for advertisements, promotional materials, email campaigns, and product descriptions. Adapt writing style and tone to suit different audiences, platforms, and brand guidelines. Develop content calendars and ensure content is delivered according to schedule. Optimise written content for search engines (SEO) using relevant keywords and best practices. Review and edit existing content to improve clarity, accuracy, grammar, and engagement. Monitor content performance and recommend improvements based on audience engagement. Stay informed about industry trends, current topics, and emerging content formats. Collaborate with designers, social media managers, marketing officers, and other team members. Maintain consistency in brand voice, messaging, and editorial standards. Ensure all content is original, well-researched, and free from grammatical and factual errors. Manage multiple writing assignments and meet tight deadlines.

Requirements:

A minimum of an OND in English, mass communication, journalism, marketing, communications, or a related field.

 Proven years of experience in content writing, copywriting, journalism, digital marketing, or a related role. Excellent written and verbal communication skills. Strong grammar, spelling, editing, and proofreading abilities. Excellent research and information-gathering skills. Good understanding of SEO and digital content writing. Familiarity with social media platforms and digital marketing is an advantage. Ability to write in different tones and styles for different audiences. Strong creativity and storytelling skills. Good knowledge of Microsoft Word and Google Docs. Ability to manage multiple projects and meet deadlines. Strong attention to detail and accuracy. Ability to work independently and as part of a creative team. A portfolio of published articles, blog posts, social media content, or other writing samples is an advantage.