Social Media Manager and digital marketer

Key Responsibilities

A. Content Strategy & Execution

Social Media Planning & Content Management

Develop and execute a monthly content calendar aligned with business objectives and campaigns.

Create engaging, sales-focused content across all digital platforms including Instagram, Facebook, TikTok, LinkedIn, WhatsApp, and other relevant channels.

Ensure all content supports lead generation, conversions, promotions, and customer engagement.

Coordinate content production including graphics, videos, captions, and campaign messaging.

Maintain brand consistency across all digital communication channels.

Monitor content trends and recommend creative ideas to improve engagement and reach.

B. Lead Generation & Digital Campaigns

Demand Generation & Conversion Support

Generate qualified leads through organic and paid digital marketing campaigns.

Manage social media advertisements and promotional campaigns.

Drive customer inquiries through strategic campaigns, promotions, and digital engagement.

Support product launches, activations, and seasonal promotions online.

Optimize campaigns for conversions, inquiries, and sales performance.

Coordinate lead handover and follow-up processes with the sales team.

C. Customer Engagement & Inquiry Management

Social Media Interaction & Follow-Up

Monitor and respond to direct messages (DMs), comments, and online inquiries promptly.

Track customer interactions and ensure potential leads are followed up appropriately.

Escalate complex customer issues or sensitive inquiries to management where necessary.

Maintain professional and customer-focused communication across all platforms.

D. Reporting & Performance Analysis

Campaign Monitoring & Data Reporting

Track and analyze campaign performance, engagement metrics, and lead conversion rates.

Prepare weekly and monthly digital marketing performance reports.

Monitor DM inquiries, customer engagement, reach, impressions, and conversions.

Recommend improvements based on campaign performance data and audience insights.

Maintain accurate records of campaigns, leads generated, and marketing activities.