Head of Growth
Top of Minds EN
Head of Growth
- Marketing - Consumer - Amsterdam - 1683 views
In eight years' time, HelloFresh has become a global leader in the delivery of meal kits to consumers at home. The company seeks to continue scaling fast. The Head of Growth is expected to bring in new ideas and to optimize the marketing mix in order to realize ambitious growth in the Benelux. This is a great opportunity for an analytical thinker with an affinity for both online and offline, who is not afraid to get dirty hands.
About HelloFresh
HelloFresh is a leading global meal kit provider that is disrupting the food supply chain and the food tech industry. The company supplies fresh, locally sourced ingredients and tasty recipes for home-cooked meals directly to consumers at home.
Founded in 2011, HelloFresh has seen tremendous growth over the past years and currently operates in 11 markets with over 5000 employees. In Q1 2019, the company delivered 66 million meals to 2.5 million active customers worldwide. The business is based on a subscription model. At the core of its success is the extensive data-driven technology platform, used to leverage subscriber touchpoints, to manage supply chains and to optimize the customer experience and economics.
HelloFresh's top priority is further scaling the business, and fast. The Benelux team is diverse and very international across all levels of seniority, with Dutch and French as important business languages. People are young and motivated; they like to work hard and to have fun.
About the role
The Head of Growth reports to the CMO Benelux, together with the Head of Brand and Head of Retention. The Head of Growth is responsible for performance marketing, partnerships and new business in the Benelux and leads the online team, field marketing team, and referrals & print team, consisting of 15-20 people combined. The goal for the Head of Growth is to substantially grow the active customer base.
Managing...