Marketing Officer

Responsibilities: Identify and attract new individual and business customers. Mobilise deposits and support the growth of the Bank’s customer base. Convert prospects into active customers through effective follow-up. Develop and manage B2B relationships with businesses, associations, cooperatives and other organisations. Build and maintain strong relationships with existing customers. Promote the Bank’s products and services to target markets. Work towards assigned marketing, deposit and customer-acquisition targets. Maintain accurate records of prospects, customer visits, conversions and follow-up activities. Prepare periodic marketing and business-development reports. Support customer retention and identify opportunities for cross-selling relevant Bank products. Carry out marketing activities in line with the Bank’s policies, procedures and ethical standards.

Requirements: HND or equivalent qualification in business administration, marketing, banking & finance, economics or a related discipline.  A minimum of  2–3 years’ relevant experience in marketing, sales, business development, banking, microfinance or financial services. Strong communication, persuasion and relationship-management skills. Good understanding of customer acquisition and deposit mobilisation. Ability to work with targets and demonstrate accountability for results. Good record-keeping and basic digital skills. Ability to work effectively within Kaduna and assigned market areas.