E-commerce Manager

Responsibilities:

‎Own and manage the commercial performance and growth of the company's Shopify platform. Develop and execute e-commerce, digital marketing, and growth marketing strategies to increase online revenue. Leverage AI tools and automation to improve customer acquisition, conversion rates, retention, and operational efficiency. Design and implement digital assets, workflows, automations, and AI-driven solutions that support business growth. Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant digital platforms. Optimize website performance, product merchandising, customer journeys, and conversion rates. Develop and execute email marketing, remarketing, customer retention, and abandoned cart recovery strategies. Monitor and analyze key performance metrics, including website traffic, conversion rates, CAC, ROAS, customer retention, and revenue performance. Collaborate with sales, content, product, and creative teams to execute high-impact growth campaigns. Participate in campaign planning, content creation, product photoshoots, marketing events, and other strategic business initiatives. Build and continuously improve a scalable digital commerce system capable of supporting long-term business growth. 

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‎Requirements:

Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or a related field. Minimum of 5 years' experience managing Shopify stores, e-commerce operations, or digital commerce platforms. Strong hands-on proficiency in Shopify and e-commerce operations is mandatory. Demonstrable experience in growth marketing, digital marketing, and performance marketing. Practical knowledge of Meta Ads, Google Ads, TikTok Ads, analytics platforms, and conversion rate optimization. Experience using AI tools, automation platforms, and AI-powered e-commerce solutions to improve business performance. Strong analytical mindset with the ability to interpret data and make commercially driven decisions. Experience within the fashion, lifestyle, retail, or consumer goods industry is highly preferred. Excellent project management, communication, and stakeholder management skills. Commercially driven with a proven ability to increase online revenue and deliver measurable business results.